Littore Family Wines - further emphasis on EMEA business

Littore Family Wines – further emphasis on EMEA business
February 2009 – for immediate release

The newly found EMEA (Europe, Middle East & Africa) office of the Australian wine producer, Littore Family Wines, was registered under German law as GmbH (Limited Corporation) this week, Monday.  This important step represents an absolutely new approach for an Australian wine company, as all competitors so far have preferred to register as Ltd. in English speaking countires.

Vince Littore said,  "This newly found legal form, with legal binding in Germany, offers large potential in terms of fast reaction and immediate response to market needs of certain countries.  Managing Director, Joerg Hacker will, with his expertise and in-depth market knowledge, be responsible for the development in Europe, Middle East and the African continent, for which we have now set the necessary pre-requisites."

Among others, the founding of this German GmbH enabled Littore Family Wines to establish a storage and logistic contract with the German market leader J.F.Hillebrand.  This measure allows immediate reaction to urgent orders and enables the company also to ship small scale orders from Germany, rather than directly from Australia.  With this newly gained access flexibility Littore Family Wines is able to guarantee fast delivery times, thus is convinced of having created a considerable advantage compared to its Australian competitors.

In addition, the company is currently working on various sales and marketing tools that will actively support the registered trademark JINDA~LEE^® in the upcoming months.

The first introduction of this newly created structure, new EMEA sales focus and new EMEA managing director will be at this years Prowein Hall 6 Stand No:6N57 or view details at www.prowein.de