A new brand blazes trail to The Netherlands
Franz Lieven, owner and Managing Director of Fine Drinkd B.V., is pleased about this latest addition to the Fine Drinks portfolio. "The very appealing and modern Australian wine brand JINDA~LEE® will add extra dynamics to our portfolio. We are deeply convinced that especially the Dutch market will offer a huge potential for JINDA~LEE® in the long run."
Dr. Jörg Hacker, Managing Director of Littore Family Wines EMEA, sees great potential for the Dutch market as well. "Due to the economic downturn, European markets have only been growing slowly within the past two years. In comparison, the Netherlands have been growing at a much faster rate - wine seems to be less affected in terms of demand and experienced positive growth in both volume and value terms." And he added, "despite the overall economic slowdown in 2009, JINDA~LEE® was able to grow in numerous European markets and I am convinced that JINDA~LEE® will also take the Dutch market with its large opportunities by storm. JINDA~LEE®'s unconventional approach along with its eye-catching label design and of course excellent quality will appeal not only to experienced consumers but will also attract wine novices."
Currently, JINDA~LEE® is the best selling Australian brand in Russia and the Czech Republic. It is also one of the fatest growing newcomers in Germany and Belgium. Now with this new Dutch ditributor the companies flagship brand is available in 19 countries worldwide.
The Littore Family has been growing grapes and making wine for three generations, thus combine tradition with modernity. Based on a major winery expansion Littore Family Wines has grown to become one of Australia's most important wine exporters. Despite increased capacity, to this day the vineyards, winery, cellar door and exporting are all overseen by the family.
For more information about JINDA~LEE® or Littore Family Wines please visit www.littorewines.com.au