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Business Coach – Coaching develop your business

Business coaches, faced with the complexity of the business world and the incessant upheavals, many entrepreneurs call on a coach. Discussions with a coach allow you to take a step back and question certain strategies if necessary. The coach has the ability to listen but also the ability to ask the right questions that force the entrepreneur to think outside the box and his preconceived ideas.

What is business coaching?

Business coaching consists of supporting business leaders in order to develop their entrepreneurial potential at the different phases of their business growth, from creation to transfer.
The main areas of intervention of the coach are the development of profitability, time management, and team management. These themes are very general but require specific answers.

The leaders concerned

Leaders who use a coach are generally demanding business leaders who want to quickly achieve their goals by developing their potential. 

Often an expert in his profession, but more rarely prepared for that of an entrepreneur, he often lacks training, experience, or confidence in his role as a leader. 

The contributions of business coaching

The coach allows you to have an outside perspective, to focus on the objectives while developing your skills in the management of a company. This is a real “Form’Action” since knowledge is provided and assimilated in action, in “real life of the company” depending on the situation: the arrival of a competitor, recruitment problem, ….
Business coaching is not simply training aimed at developing skills. It requires in-depth work on the leader’s objectives, his vision, his project.

Defining a vision: the priority

Defining a vision is not “sales” and deserves to be explained at the start of the program because this work may seem theoretical and too far removed from short-term priorities. However, it is a matter of defining the final image which will allow all the pieces of the puzzle to be aligned, and all the operational decisions to be taken according to the goal to be achieved. To do this, the “coachee” must be fully involved in order to develop both the attitude and the necessary skills. The role of the coach is to find the right balance between interpersonal skills and know-how

How does the coach intervene?

The coach works on motivation by focusing all the attention on a clarified vision, specific objectives. It is involved in the commitment to obtain results, allowing you to “get out of your comfort zone”, to release your potential to fulfill your “contract”. And finally, it develops skills by assimilating new knowledge, in particular in areas in which the entrepreneur does not feel “at ease”: management, business development for example.

What is the specificity of business coaching?

The business coach intervenes at the level of the business manager and measures his efficiency with the business indicators such as profitability, turnover, customer satisfaction … The objective is to make the business manager autonomous so that he is then able to act on his own. The business coach may also be required to work with the main collaborators or management teams within the framework of more structured companies.

How it works ?

The personalized coaching formula allows you to obtain the fastest results.
These coaching programs last an average of twelve months in the form of weekly sessions. One of the qualities required of the business coach is to know how to apply a structured methodology while keeping the flexibility necessary to be in phase with the life of the company.

Particular attention is paid to time management and the organization of the leader. It is at this stage that we will save time which will then be reinvested to work on our business. It is estimated that it is necessary to devote between 3 and 5 hours per week to ensure real progress.

Experience also shows that alternating with group sessions makes it possible to further strengthen the effectiveness of the programs. For this, it is advisable to participate in workshops focused on specific themes. These moments of exchange and openness make it possible to strengthen confidence, integrate new ways of thinking, and also develop one’s network.

Collective coaching allows you to start a coaching program with a more limited budget. Several formulas exist on the market, the keys to the success of these programs are however always the same. Those interested are advised to be vigilant about the limited number of participants (12 people maximum), the minimum number of sessions (minimum 5 sessions), the performance of “practical work”, in their company, between two sessions, and the personalized follow-up with a coach at the start and during the program.

In summary, business coaching allows real progress to be made by working on both the manager’s mind and the company’s performance: two good reasons to test coaching!

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